Question 1

Which three statements accurately describe the different data stream types in Marketing Cloud Intelligence?

Options :

A : Each data stream type has its own set of measurements

B : Every data stream type includes the Media Buy entity

C : All data stream types share at least one mutual measurement

D : Each data stream type has its own main entity

E : All data stream types consist of at least one entity

Answer: A,D

Question 2

What is the relationship between all the entities' keys in the generic data stream type?

Options :

A : Many-to-many

B : Many-to-one

C : One-to-one

D : One-to-many

Answer: A

Question 3

What value does Datorama bring rather than building a similar solution in-house?

Options :

A : Data model “in the box”

B : Fully maintained API Library

C : All of the Above

D : Anomaly detection and correction

Answer: C

Question 4

A plan file containing ‘IO Cost Type’, ‘IO Booked Units’ and ‘IO Capped Cost’ is sufficient for the standard calculations (i.e. the ‘IO Rate’ is not needed).

Options :

A : True

B : False

Answer: A

Question 5

Which of the following is usually not a dimension?

Options :

A : Date

B : Device

C : Campaign Key

D : Clicks

Answer: D