Question 1

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

Options :

A : Scalability

B : Ease of Setup

C : Performance (Performance when loading a dashboard page)

D : Ease of Maintenance

Answer: D

Question 2

Your client provided the following sources: Source 1:Source 2:Source 3: As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:Which two options will meet the client’s requirement and enable the desired view?

Options :

A : Custom Classification: 1 Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name. Source 2: ‘Product’ will be mapped to Custom Classification key and ‘Product Group’ to a Custom Classification level. Exam Timer Source 3: ‘Product will be mapped to Custom Classification key. Came

B : Overarching Entities: Source 1: custom classification key will be populated with the extraction of the Media Buy Name. Source 2: ‘Product’ will be mapped to Product field and ‘Product Group’ to Product Name. Source 3: ‘Product’ will be mapped to Product field.

C : Parent Child: All sources will be uploaded to the same data stream type - Ads. The setup is the following: Source 1: Media Buy Key —- Media Buy Key, extracted product value — Media Buy Attribute. Source 2: Product — Media Buy Key, Product Group —- Media Buy Attribute. Source 3: Product — Media Buy Key.

D : Harmonization Center: Patterns from sources 1 and 3 generate harmonized dimension ‘Product’. Data Classification rule, using source 2, is applied on top of the harmonized dimension

Answer: A,D

Question 3

Which of the following statements is incorrect?

Options :

A : When using Custom Classification and/or Parent-Child the values are stored in the database, which is an advantage from a performance perspective

B : Data Fusion is considered a scalable solution. If Data Fusion is set between field A and field B, future data streams containing values of field A will be automatically linked with field B, without any further action

C : In use-cases with many data streams, Custom Classification is considered a scalable solution. This is because if the logic of the Custom Classification Key changes, you only need to update it in one data stream and the key in the rest of the data streams will automatically be updated and follow this new logic

D : Calculated Dimension final values and Data Fusion queries are both calculated on the fly which can have an impact on performance when high volume of data is involved

Answer: C

Question 4

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed. Otherwise, return null for the opportunity status. Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping: “Day” — Standard “Day” field “Opportunity Key” > Main Generic Entity Key “Opportunity Stage” — Generic Entity key 2 A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th-11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

Options :

A : Interest & Registered

B : Confirmed interest

C : interest

D : Confirmed Interest & Registered

Answer: A

Question 5

What are the three main aspects of a customer's business that Datorama can solve?

Options :

A : Scale, Partnership, and Technology

B : Transparency, Speed, and Growth

C : Action, ROI, and Cost

D : Analysis, Paralysis, and Action

Answer: B

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