Question 1

What are the three main aspects of a customer's business that Datorama can solve?

Options :

A : Scale, Partnership, and Technology

B : Transparency, Speed, and Growth

C : Action, ROI, and Cost

D : Analysis, Paralysis, and Action

Answer: B

Question 2

Which three statements accurately describe the different data stream types in Marketing Cloud Intelligence?

Options :

A : Each data stream type has its own set of measurements

B : Every data stream type includes the Media Buy entity

C : All data stream types share at least one mutual measurement

D : Each data stream type has its own main entity

E : All data stream types consist of at least one entity

Answer: A,D

Question 3

What type of data can you return from a VLOOKUP in Datorama?

Options :

A : Dimensions

B : Measurements

C : Calculated Measurements

D : Calculated Dimensions

Answer: A

Question 4

A plan file containing ‘IO Cost Type’, ‘IO Booked Units’ and ‘IO Capped Cost’ is sufficient for the standard calculations (i.e. the ‘IO Rate’ is not needed).

Options :

A : True

B : False

Answer: A

Question 5

Which of the following is usually not a dimension?

Options :

A : Date

B : Device

C : Campaign Key

D : Clicks

Answer: D