Question 1

Which of the following statements is incorrect?

Options :

A : When using Custom Classification and/or Parent-Child the values are stored in the database, which is an advantage from a performance perspective

B : Data Fusion is considered a scalable solution. If Data Fusion is set between field A and field B, future data streams containing values of field A will be automatically linked with field B, without any further action

C : In use-cases with many data streams, Custom Classification is considered a scalable solution. This is because if the logic of the Custom Classification Key changes, you only need to update it in one data stream and the key in the rest of the data streams will automatically be updated and follow this new logic

D : Calculated Dimension final values and Data Fusion queries are both calculated on the fly which can have an impact on performance when high volume of data is involved

Answer: C

Question 2

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

Options :

A : Scalability

B : Ease of Setup

C : Performance (Performance when loading a dashboard page)

D : Ease of Maintenance

Answer: D

Question 3

An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client. The source file that was ingested can be seen below:As a final step, the client had created the field ‘Color’. As can be seen, it is extracted from the Creative Name (after the ‘#’ sign). For QA purposes, you have queried a pivot table, with the following fields: * Media Buy Key * Media Buy Name * In View Impressions The final pivot is presented below:

Options :

A : A Harmonized dimension was created via a pattern over the Creative Name.

B : A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)

C : An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.

D : An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.

Answer: D

Question 4

A client's data consists of three data streams as follows: Data Stream A:The data streams should be linked together through a parent-child relationship. Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements. The client would like to have a "Site Revenue" measurement. This measurement should return the highest revenue value per Site, for example: For Site Key ‘SK_C_2’, the "Site Revenue" should be $7.00. When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites. For example: For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys ‘SK_C_1' ($4.00) and ‘SK_C_2’ ($7.00))Which options will yield the desired result;

Options :

A : Option #1 & Option #4

B : Option #1 & Option #3

C : Option #2 & Option #3

D : Option #2 & Option #4

Answer: D

Question 5

Which of the following is a characteristic of overarching entities?

Options :

A : They exist in all data stream types and They apply at the workspace level, not the data stream level

B : They exist in all data stream types

C : They apply at the workspace level, not the data stream level

D : They exist in all data stream types and They only exist in the ads stream type

E : They only exist in the ads stream type

Answer: A

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