Question 1

The sitemap provides the functionality that enables IS to identify which three items?

Options :

A : Page types

B : content zones

C : attributes

D : campaign

E : Templates

Answer: A,B,C

Question 2

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Options :

A : Increase in organic search ranking

B : Increase in conversion rate

C : Increase in revenue

D : Increase in first time visitors

Answer: A,B

Question 3

How many total global goals and filters can you define for your dataset in IS?

Options :

A : 64 total for both filters and goals

B : 25 filers and 25 goals

C : Unlimited

D : 300 total between filters and goals

Answer: A

Question 4

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Options :

A : External Email Campaign Events ETL

B : Transaction ETL

C : Product ETL

D : Manual Segment ETL

Answer: A

Question 5

What are three areas a business user can apply custom catalog dimensions?

Options :

A : Template filtering

B : Segmentation

C : Reporting

D : Recipe exclusions and boosting

E : Campaign targeting

Answer: A,C,D