Question 1

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options :

A : Immediately

B : Every 15 minutes

C : Hourly

D : Daily

Answer: B

Question 2

What would a marketer include in a recipe if they want the visitor affinity score when showingrecommendations?

Options :

A : Exclusion

B : Ingredients

C : Booster

D : Variation

Answer: C

Question 3

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Options :

A : Viewer

B : Campaign editor

C : Editor

D : Campaign author

Answer: B

Question 4

What are three areas a business user can apply custom catalog dimensions?

Options :

A : Template filtering

B : Segmentation

C : Reporting

D : Recipe exclusions and boosting

E : Campaign targeting

Answer: A,C,D

Question 5

A customer service representative for a bank is on the phone with a prospect and wants to promote the nextbest offer based on digital behaviour. How would they accomplish this in service cloud?

Options :

A : The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A