Question 1

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Options :

A : Increase in organic search ranking

B : Increase in conversion rate

C : Increase in revenue

D : Increase in first time visitors

Answer: A,B

Question 2

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options :

A : Immediately

B : Every 15 minutes

C : Hourly

D : Daily

Answer: B

Question 3

What are two types that real time interaction management helps marketers to personalize the customer

Options :

A : Data Aggregation

B : Data Storage

C : Next best Action

D : Orchestration

Answer: C,D

Question 4

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Options :

A : Co-Buy

B : Co-Browse

C : Trending

D : SmartBundle

Answer: A

Question 5

What qualifies a web visitor to see any experience of a web campaign?

Options :

A : Campaign tracking rules

B : Einstein Next Best Action

C : Einstein Recipe Ingredients

D : Email campaign rules

Answer: C