Question 1

The sitemap provides the functionality that enables IS to identify which three items?

Options :

A : Page types

B : content zones

C : attributes

D : campaign

E : Templates

Answer: A,B,C

Question 2

A customer service representative for a bank is on the phone with a prospect and wants to promote the nextbest offer based on digital behaviour. How would they accomplish this in service cloud?

Options :

A : The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A

Question 3

How does Guardian determine the expected range for a given metric?

Options :

A : Guardian uses continuous machine learning to set predict the expected range

B : Guardian comes with pre-built ranges for each metric, which cannot be configured

C : Guardian uses upper and lower bounds set by the user for each metric.

D : Guardian queries the Data warehouse to establish logical the expected ranges

Answer: D

Question 4

What are the components of an Marketing Cloud Personalization web campaign?

Options :

A : Email capture, homepage, and product requisite

B : Affinity, infobar, and attribution window

C : Configured recipe, visitor profile, and content window

D : Experience, template, and content zone

Answer: D

Question 5

How many times can a visitor accomplish a goal in interaction studio?

Options :

A : It varies depending on the setup of the goal segment

B : Each time a visitor leaves and rejoins the goal segment

C : Only once for all time

D : No more than twice or the goal completion will no longer be counted

Answer: B