Question 1

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Options :

A : Use a segment to setup a filter, then use the filter in campaign statistics

B : Use a segment to set a global goal

C : Use a segment to specify certain actions, which can be set as the goal for a campaign

D : Use engagement compare functionality to see the differences in key metrics and behaviours

Answer: A

Question 2

What are two types that real time interaction management helps marketers to personalize the customer

Options :

A : Data Aggregation

B : Data Storage

C : Next best Action

D : Orchestration

Answer: C,D

Question 3

What are the components of an Marketing Cloud Personalization web campaign?

Options :

A : Email capture, homepage, and product requisite

B : Affinity, infobar, and attribution window

C : Configured recipe, visitor profile, and content window

D : Experience, template, and content zone

Answer: D

Question 4

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Options :

A : External Email Campaign Events ETL

B : Transaction ETL

C : Product ETL

D : Manual Segment ETL

Answer: A

Question 5

How does Guardian determine the expected range for a given metric?

Options :

A : Guardian uses continuous machine learning to set predict the expected range

B : Guardian comes with pre-built ranges for each metric, which cannot be configured

C : Guardian uses upper and lower bounds set by the user for each metric.

D : Guardian queries the Data warehouse to establish logical the expected ranges

Answer: D