Question 1

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Options :

A : Viewer

B : Campaign editor

C : Editor

D : Campaign author

Answer: B

Question 2

How does Guardian determine the expected range for a given metric?

Options :

A : Guardian uses continuous machine learning to set predict the expected range

B : Guardian comes with pre-built ranges for each metric, which cannot be configured

C : Guardian uses upper and lower bounds set by the user for each metric.

D : Guardian queries the Data warehouse to establish logical the expected ranges

Answer: D

Question 3

What would a marketer include in a recipe if they want the visitor affinity score when showingrecommendations?

Options :

A : Exclusion

B : Ingredients

C : Booster

D : Variation

Answer: C

Question 4

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Options :

A : Co-Buy

B : Co-Browse

C : Trending

D : SmartBundle

Answer: A

Question 5

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Options :

A : Increase in organic search ranking

B : Increase in conversion rate

C : Increase in revenue

D : Increase in first time visitors

Answer: A,B