Question 1

A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

Options :

A : leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans

B : set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail

C : build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

D : set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

Answer: A

Question 2

A sales executive creates a quote. When the quote status is changed to client approved, it should automatically be submittd for approval. The approver needs to be a queue instead of an individual salesforce user. How can this be achieved in the system?

Options :

A : invoke approval process created on opportunity linked to the quote and keep queue as approver

B : invoke approval process on quote and keep queue as approver

C : invoke approval process created on individual quoteLiniteItem and keep queue as approver D.invoke approval process created on a custom object lookup to quote and keep queue as approver

Answer: B

Question 3

Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?

Options :

A : media content title

B : product

C : media channel

D : ad creative size type

Answer: D

Question 4

Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

Options :

A : planned revenue and actuals from media cloud

B : planned revenue from media cloud and actuals from Ad server

C : planned revenue and actuals from Ad server

D : planned revenue from Ad server and actuals from Media Cloud

Answer: B,D

Question 5

In digital ad sales, what are two ways advertisiments are priced?

Options :

A : cost per mille (CPM)

B : marketing cost

C : cost per click (CPC)

D : prepaid expense (PE)

Answer: A,C