Question 1

Choose the correct answer:What is key to a consistent, proactive marketing strategy?

Options :

A : It is a philosophy that dedicates the resources of the firm to ensuring that the needs, wants, and demandsof the customers are the focus of the firm.

B : It is a method that sets standards, obtains measurements of sales results related to the standards, andtakes corrective actions when these are not achieved.

C : It is an aggregate approach to measure and deploy a set of marketing metrics that sales managers use toreview for compliance with top-level sales objectives.

D : It is a measure of marketing success factors and key performance indicators to monitor customerbehavior and improve sales and product development focus when these are not achieved.

Answer: A

Question 2

Choose the correct answer:Which business function is generally considered a support function?

Options :

A : Marketing

B : Accounting

C : Human resources

D : Research and development

Answer: C

Question 3

Choose the correct answer:Which scenario fits this BPMN diagram?

Options :

A : Choose a product, insert the delivery address, choose type of dispatch, pay for the product, confirm order.

B : Choose a destination, choose a connection, pay for the ticket, optionally reserve a seat, print out the ticket.

C : ">Enter one or several e-mail addresses for recipients, optionally add further addresses for cc-recipients, "font-size: 13px;">write some text, optionally add attachments, send e-mail

D : Get on the bike, drive the bike, pedal, optionally changing gears, get off the bike

Answer: C

Question 4

Choose the correct answer:Even though models are abstractions, which test must they meet?

Options :

A : A model must be ambiguous.

B : A model must be hierarchical.

C : A model must mean only one something.

D : A model must ignore cross-functional boundaries.

Answer: C

Question 5

Choose the correct answer:In which order are activities C and D in this diagram executed?

Options :

A : C is executed first and D second.

B : D is executed first and C second.

C : C and D are executed in parallel.

D : C and D are executed in an undefined order.

Answer: D