Question 1

A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

Options :

A : data

B : information

C : metadata

D : metacontent

E : samples

Answer: B

Question 2

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

Options :

A : Have you used the services of Horpine Analytics?

B : What are companies that you depend on for your business needs?

C : What companies do you think of first when you hear the phrase market analysis?

D : When was the last time you used an analytics tool?

Answer: C

Question 3

Kate buys a new summer dress but is worried that the color may fade during the first wash. This perceived danger that Kate is experiencing is known as _____ risk.

Options :

A : social

B : financial

C : physiological

D : performance

E : psychological

Answer: D

Question 4

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

Options :

A : economic changes in the market

B : its production processes

C : its reputation in the market

D : its products

E : its management team

Answer: A

Question 5

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____

Options :

A : cohorts

B : Generation Xers.

C : baby boomers

D : Generation Yers

E : Generation Zers

Answer: C