Question 1

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

Options :

A : economic changes in the market

B : its production processes

C : its reputation in the market

D : its products

E : its management team

Answer: A

Question 2

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options :

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D :

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B

Question 3

QuickFix Inc., a clothing supplier, sends an advanced shipping notice document to Western Stores. Which of the following information is most likely to be conveyed by this document?

Options :

A : Details regarding transfer of ownership and so forth

B : Information relating to the previous owners

C : Details related to size and quantity of shipment

D : Details related to price of the shipment

E : Details related to the warehousing of the shipment

Answer: C

Question 4

A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

Options :

A : data

B : information

C : metadata

D : metacontent

E : samples

Answer: B

Question 5

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

Options :

A :

Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B :

Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C :

Conduct tests of Ankam-s products under various conditions and identify the conditions under which they break down.

D : Interview each of the complainants to find out about their use of Ankam-s products.

E : Advise Ankam on the measures it could adopt until the investigation is complete.

Answer: A