Question 1

In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.

Options :

A : encoder

B : decoder

C : transmitter

D : channel

E : receiver

Answer: C

Question 2

Which of the following best describes a lagged effect?

Options :

A : It is a delayed response to a marketing communication campaign exhibited by customers.

B :

It occurs when consumers mention a specific brand name first when they are asked about a product or service.

C : It occurs when consumers indicate they know the brand when the name is presented to them.

D :

It refers to a potential customer’s inability to recognize or recall that a brand name belongs to a certain product category

E :

It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium.

Answer: A

Question 3

Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The R&D team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____.

Options :

A : alpha testing

B : beta testing

C : market testing

D : concept testing

E : idea generation

Answer: A

Question 4

Which of the following is true of department stores?

Options :

A : They are retailers that carry a limited variety of goods.

B : They offer little or no assortment of merchandise.

C : They don't offer customer services.

D : They organize their stores into distinct sections for displaying merchandise.

E : They exclude stocking private-label merchandise.

Answer: D

Question 5

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options :

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D :

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B