Question 1

U+ Bank wants to use Pega Customer Decision Hub™ to show the Reward Card offer to the qualified

customers on its website. In preparation, the action, the treatment, and the real-time container are already

created. As a decisioning consultant, you are now expected to make the remaining configurations in the

Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer

Decision Hub.

To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab?

(Choose Two)

Options :

A : Define the starting population

B : Enable web channel

C : Add contact policy rules

D : Map the real-time container to a business structure level

Answer: B,D

Question 2

U+ Bank has recently implemented Pega Customer Decision Hub"M. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning consultant, you have created the new set of actions, the corresponding treatments, and defined a new trigger in the Next-Best-Action Designer for the new web channel. What else do you configure for the new treatments to be present in the next-best-action recommendations?

Options :

A : No need to do anything. The strategy is auto-generated.

B : Change the generated decision strategy.

C : Modify the Next-Best-Action Framework strategy to cater to the new web channel.

D : Create a channel strategy specifically for web.

Answer: C

Question 3

A bank is currently displaying a group of mortgage offers to its customers on their website. The bank wants to suppress the mortgage group for 1 month if a customer ignores three mortgage offers within that group. How do you define the suppression rule for this requirement?

Options :

A : Suppress a group of actions for 30 days if there are 3 rejects for any channel

B : Suppress an action for 30 days if there are 3 impressions for any channel without a click

C : Suppress a group of actions for 30 days if there are 3 impressions for the web channel without a click

D : Suppress an action for 30 days if there are 3 rejects for web channel

Answer: C

Question 4

A bank wants to add a contact policy that will suppress an action for 20 days if it was rejected twice in any channel in the last 30 days. How do you define the suppression rule for the contact policy?

Options :

A : Suppress an action for 20 days if there are 2 rejects for any channel in the last 30 days

B : Suppress a group of actions for 20 days if there are 2 rejects for any channel in the last 30 days

C : Suppress a group of actions for 20 days if there are 2 rejects in the web channel in the last 30 days

D :

Suppress an action for 20 days if there are 2 rejects in the web channel in the last 30 days

Answer: A

Question 5

As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer. What is the next step that Pega Customer Decision Hub takes?

Options :

A :

Sends a detailed email about the offer

B :

Reevaluates the Next-Best-Action

C :

Adds the customer to the potential churn list

D :

Stops presenting offers to the customer

Answer: B