Question 1

Traditionally, segments were used to identify the target audience for a campaign. In the always-on approach, segments translate into _______.

Options :

A : contact policies

B : segmentation

C : actions and treatments

D : engagement policies and AI

Answer: D

Question 2

In a decision strategy, you can use aggregation components to_______________.

Options :

A : set a text value to a strategy property

B : filter actions based on priority and relevance

C : choose between actions

D : make calculations based upon a list of actions

Answer: D

Question 3

MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior. As a decisioning consultant, what must you do to present offers from the two groups?

Options :

A : Enable an engagement policy for the second group.

B : Set contact limits for both the groups.

C : Map a real-time container to the Top-level or Issue-level.

D : Create a decision strategy at the Issue-level.

Answer: C

Question 4

U+ Bank, a retail bank, follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card. Premier Rewards, and does not see the new Rewards card offer. What condition possibly prevents Anna from seeing the new Rewards card offer?

Options :

A : Applicability

B : Suppression rules

C : Suitability

D : Eligibility

Answer: D

Question 5

U+ Bank, a retail bank, uses Pega Customer Decision Hub™ for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs. Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)

Options :

A : Business levers

B : Engagement policies

C : Context weighting

D : Contact policies

Answer: A,C