You receive conflicting feedback from different stakeholders about a new product direction. What is the best next step?
During customer interviews, you notice that users often describe their pain points differently than expected. What should you do?
Your team has spent months on discovery, but no major insights have emerged. What is the best course of action?
What is the main benefit of applying discovery and validation techniques and practices?
What is a potential consequence for organizations that continually make incorrect product assumptions?
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