Question 1

You’re running an A/B test, and the results show no significant difference between two feature variations. What should you do?

Options :

A : Re-run the experiment with a larger sample size or different success criteria.

B : Choose the variation that was preferred by internal stakeholders.

C : Assume the test was inconclusive and ignore the results.

D : Remove both variations and go back to brainstorming.

Answer: A

Question 2

A team wants to improve conversion rates for a feature. What is the best next step?

Options :

A : Launch a new version of the feature without testing.

B : Assume the issue is marketing-related.

C : Remove the feature entirely.

D : Conduct user research to understand friction points.

Answer: D

Question 3

What is a potential consequence for organizations that continually make incorrect product assumptions?

Options :

A : Increased market share

B : Higher customer satisfaction

C : Reduced product development costs

D : Struggling to remain competitive

Answer: D

Question 4

During customer interviews, you notice that users often describe their pain points differently than expected. What should you do?

Options :

A : Ignore their responses and stick to the initial assumptions.

B : Adjust your questions to explore these unexpected insights further.

C : Ask them to confirm your existing assumptions instead.

D : Discard the interviews as unreliable.

Answer: B

Question 5

Which model represents the process of discovering a problem fit and solution fit to be validated?

Options :

A : Six Sigma.

B : Design Thinking.

C : Double Diamond.

D : Lean Startup.

Answer: C