Your client has a highly popular news website hosted on Heroku. During major events, the site experiences heavy traffic spikes. What strategy would be most effective to maintain performance during these periods?

Your client needs to add a search function to their application that allows users to perform full-text search on their blog posts. Which add-on from the Heroku Elements Marketplace should they use?

Your organization’s application on Heroku is experiencing unexpected traffic spikes, causing performance issues. As a Salesforce Certified Heroku Architect, what approach would you recommend to handle these traffic spikes and maintain the application’s performance?

Your organization is developing a complex, high-traffic application with multiple microservices on Heroku. As an architect, you’ve decided to use Apache Kafka on Heroku as a messaging system for inter-service communication. What strategy should you employ to handle data deserialization errors when consuming messages from a Kafka topic?

As a Heroku Architect, you are designing a cloud-native application following the Twelve-Factor App methodology. The application requires a database for storing its data. How should this requirement be handled in line with the Twelve-Factor App principles?