Question 1

Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

Options :

A : CEO announcement, identify partners, and approve budget.

B : Corporate self-assessment, determine priorities, and establish a values statement.

C : Draft corporate values, identify action items, and assign tasks.

D : Set goals, get internal buy-in, and develop action plan.

Answer: B

Question 2

A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

Options :

A :

Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

B :

Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

C :

Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

D :

Evaluate the latest tools and technologies available to support internal communication.

Answer: D

Question 3

When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

Options :

A : Monitoring and analyzing the tone and content of employees’ social media posts.

B : Meeting with a consistent focus group of employees periodically during the campaign.

C : Conducting surveys with different random samples of employees at different points during the campaign.

D : Monitoring chats among different groups of employees during the campaign.

Answer: C

Question 4

Which step should come FIRST when developing a communication strategy?

Options :

A : Determining the goals and objectives of the communication strategy

B : Identifying the key messages to communicate to audiences

C : An analysis of the business environment and the needs of the organization

D : Planning the measurement approach to demonstrate impact

Answer: C

Question 5

Which of the following is an example of a quantitative research method?

Options :

A : Longitudinal studies

B : Case studies

C : Narrative research

D : Interviews

Answer: A