Question 1

Northern Trail Outfitters (NTD) creates a calculated insight to computerecency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

Options :

A : Add additional attributes.

B : Choose a segment.

C : Select contact points.

D : Add the calculated insight in the activation.

Answer: B,C

Question 2

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

Options :

A : Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B : Cities only containing 'San Jose' or 'san jose’

C : Cities only containing 'San Jose' or 'San Jose'

D : Cities only containing 'San José’ or 'san josé'

Answer: D

Question 3

What does the Ignore Empty Value option do in identity resolution?

Options :

A : Ignores empty fields when running any custom match rules

B : Ignores empty fields when running reconciliation rules

C : Ignores Individual object records with empty fields when running identity resolution rules

D : Ignores empty fields when running the standard match rules

Answer: B

Question 4

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that ithas been modeledsuccessfully to its linked data model object. The user will also need to make changes if required.What is the minimum permission set needed to accommodate this use case?

Options :

A : Data Cloud for Marketing Specialist

B : Data Cloud Admin

C : Data Cloud User

D : Data Cloud for Marketing Data Aware Specialist

Answer: C

Question 5

What is a key functionality of Data Cloud?

Options :

A : To create a master data management (MUM) strategy

B : To give a persistent ID for unified profiles

C : To build insights on unified profiles

D : To help users build a heat map using their data

Answer: C