Question 1

A customer has a calculated insight about lifetime value. What does the consultant need to be aware of if the calculated insight. needs to be modified?

Options :

A : Mew dimensions can be added.

B : Existing dimensions can be removed.

C : Existing measures can be removed.

D : Mew measures can be added.

Answer: B

Question 2

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Options :

A : Data Cleansing

B : Harmonization

C : Data Consolidation

D : Identity Resolution

Answer: D

Question 3

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

Options :

A : Party Identification object

B : Loyalty Identification object

C : Individual object

D : Contact Identification object

Answer: A

Question 4

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate?

Options :

A : Change reconciliation rules to Most Occurring.

B : Disable the individual identity ruleset.

C : Increase the number of matching rules.

D : Update their account address details in the data source

Answer: C

Question 5

A consultant wants to build a new audience in Data Cloud.Which three criteria can the consultant include when building a segment?Choose 3 answers

Options :

A : Direct attributes

B : Data stream attributes

C : Calculated Insights

D : Related attributes

E : Streaming insights

Answer: A,C,D