Question 1

A consultant wants to build a new audience in Data Cloud.Which three criteria can the consultant include when building a segment?Choose 3 answers

Options :

A : Direct attributes

B : Data stream attributes

C : Calculated Insights

D : Related attributes

E : Streaming insights

Answer: A,C,D

Question 2

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on FuzzyName and Normalized Email.What should NTO do to ensure the best email address is activated?

Options :

A : Include Contact Point Email object Is Active field as a match rule.

B : Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

C : Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.

D : Set the default reconciliation rule to Last Updated.

Answer: B

Question 3

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

Options :

A : Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B : Cities only containing 'San Jose' or 'san jose’

C : Cities only containing 'San Jose' or 'San Jose'

D : Cities only containing 'San José’ or 'san josé'

Answer: D

Question 4

A customer requests that their personal data be deleted. Which action should the consultant take to accommodate this request in Data Cloud?

Options :

A : Use a streaming API call to delete the customer-s information.

B : Use Profile Explorer to delete the customer data from Data Cloud.

C : Use Consent API to request deletion of the customer-s information.

D : Use the Data Rights Subject Request tool to request deletion of the customer-s information.

Answer: D

Question 5

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

Options :

A : Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.

B : Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

C : Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map objec

D : Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

Answer: B

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